This assignment was inspired by a couple of crazy Grand Valley students and Miley Cyrus. When Miley Cyrus’s wrecking ball song was produced, her music video gained a lot of controversy due to her nudity on top of a wrecking ball. Gvsu students decided that they wanted to give into Miley’s influence and create a music wrecking ball video in the Grand State of Michigan. These videos wrecking on the GVSU wrecking ball were located by GVSU faculty and the wrecking ball was removed from Grand Valley’s campus because of the inappropriate use of this art piece. However, Grand Valley students fought to get this icon reinstalled and made a promise to not abuse the wrecking ball again. The wrecking ball was reinstalled, now with a fence around the ball to make sure that no students misuse this infamous art piece again. Grand Valley can now enjoy this art work from afar and enjoy the funny story behind the fence.
Using Google AdWords allows this blog to obtain an increased amount of SEO or search engine optimization because now the most searched terms related to this topic are included in this post. These keywords will guide people searching for information about the wrecking ball and the GVSU incident to this blog because Google will direct them to websites with those keywords. The keywords I suggested, Grand Valley State University, Wrecking Ball, GVSU icons, GVSU controversy, and GVSU Miley Cyrus, had very few searches monthly while the ones that Google suggested had over 150,00 searches monthly. This is just one example of how using SEO sources can greatly improve your reach.
The images below are of me in front of the wrecking ball and also a screenshot of the Google Adwords global monthly searches. For more information on this assignment be sure to check out my final exam page. Happy SEOing!
Obert, J. (April 23, 2016). Ball [Photograph].
Obert, J. (April 23, 2016). Google Adwords [Screenshot]. Retrieved from https://adwords.google.com/ko/KeywordPlanner/Home?__c=6296482596&__u=1782427116&authuser=0&__o=cues